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Wednesday, June 29, 2016

Honda Indy Toronto adds Metrolinx/GO Transit, Coca Cola as partners

credit: Torchia Communications
Taking GO Transit will be among the easiest ways to get to and from Exhibition Place during the 2016 Honda Indy Toronto race weekend. Race fans travelling to and from the event can enjoy 30-minute service on GO Transit’s Lakeshore lines throughout the event weekend, July 15-17. Metrolinx will also have a presence onsite during the festival weekend with an interactive and educational Light Rail Vehicle Exhibit in the Speed Zone that kids and adults alike can enjoy.

Kids under 12 will have the opportunity to enjoy free train and bus trips to the event when accompanied by an adult with an event ticket and valid GO fare. Additionally, event volunteers will also be granted complimentary rides, with a valid credential, throughout the weekend.

"We are very excited to be working with Metrolinx, it’s a natural fit — we're both committed to convenience and accessibility for people looking to get to and from our event," said Jeff Atkinson, president of the Honda Indy Toronto. "This offer to allow free rides for kids under 12 on GO Transit services throughout the event weekend will complement our free admission for kids program very well.”

Honda Indy Toronto organizers also announced that Coca-Cola Refreshments Canada will be the official beverage supplier for the event weekend. As part of a new five-year agreement, race fans will have the opportunity to "Taste The Feeling" and enjoy Coca-Cola products throughout the event site at concession stands, hospitality suites and exhibiting areas through 2021.

"Coca-Cola is an iconic brand and having its long term presence onsite will help enhance the overall hospitality experience for everyone attending the event, from the general admission ticket holder to our VIP hospitality clients,” said Atkinson. "Many Canadians have a special connection to the Coca-Cola brands, making them a perfect addition to the Honda Indy Toronto team. We are very pleased to welcome them to our growing list of official sponsors." 

Starting this year, Honda Indy Toronto fans will be refreshed with a variety of Coca-Cola products including Minute Maid juices and beverages, NESTEA iced tea, POWERADE sports drinks, Dasani water and, of course, Coca-Cola.  As part of the partnership, Coca-Cola will support the Honda Indy Toronto volunteer program by providing apparel and Dasani water to keep all volunteers hydrated during the hot July weekend in Toronto. More than 500 volunteers are integral to the event's success assisting in many different capacities around the track.

“Each year tens of thousands of fans come together to share the thrills and energy of the Honda Indy Toronto and Coca-Cola is revved up to be part of this exciting event,” said Scott Lindsay, Senior Vice President, Sales and Customer Marketing, Coca-Cola Refreshments Canada.  “With events and activities for the whole family, we’re looking forward to keeping fans cool and refreshed while they catch the hot action on the race track.”

The full on-track schedule for 2016 Honda Indy Toronto and more information can be found at www.hondaindytoronto.com.

Quotes and information in this piece provided by Torchia Communications.

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