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Tuesday, April 26, 2016

Advance Auto Parts joins Lancaster as a marketing partner

credit: Lancaster National Speedway and Dragway
Lancaster National Speedway & Dragway has announced that Advance Auto Parts, a leading aftermarket parts provider in North America, has joined its team of marketing partners for the 2016 season. With 30 locations in Western New York, Advance Auto Parts’ logo will be seen all around the facility, with signage on the Dragway tower, in the Stock Car Victory Lane and a billboard facing inside the facility.

As part of the agreement, the track’s Street Stock division on Saturday nights will now be known as the Advance Auto Parts Street Stocks. The Advance Auto Parts Street Stock division currently has more than 20 cars registered for the upcoming season, with returning veterans, drivers moving up from the 4-Cylinder class and new faces coming in from other tracks.

Advance Auto Parts will be the presenting sponsor of the dragstrip’s Sunday Nostalgia Weekend, taking place July 29-31. Tuesday nights will be known as the Advance Auto Parts Test and Tune Tuesdays when the Teen Championships, Jr. Dragsters and the Nostalgia Drags run.

“We are getting back to our grassroots involvement in regards to our marketing programs,” said Greg O’Connor, Regional Vice President. “With all the good that is taking place at Lancaster Speedway right now, we felt it was the perfect time to make their race teams and fans part of our fans and team. We look forward to seeing everyone in our stores and at the track.”

Thanks to Advance Auto Parts, fans will be able to pick up discount coupons for select Drag and Stock Car events during the season at their 30 area locations. Those events will be announced at a later date.

“Having a nationally-recognized name, logo and company involved in our track speaks volumes of the efforts taking place at Lancaster National Speedway & Dragway,” said Tim Packman, Track President. “Having them come on board for the track, the Advance Auto Parts Street Stocks, Tuesday nights and the Nostalgia Weekend in July is a huge boost for all of us."

“We thank Advance Auto Parts for this partnership and look forward to everyone involved in the track to stop in and thank them at one of their locations, as well.”

Find complete 2016 schedules at www.lancasternationalspeedway.com.

Quotes and information in this piece provided by Lancaster National Speedway & Dragway.

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