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Wednesday, March 30, 2016

Lancaster announces additional partnerships for 2016 season

credit: Lancaster National Speedway and Dragway
Lancaster National Speedway and Dragway has had a busy week, announcing a number of partnerships for the 2016 season.

A-Verdi Storage Containers, which has been providing storage solutions to New York State for more than 35 years, has signed on as the title sponsor for the Sportsman Summer Slam 75 on Saturday, June 18, the longest points-earning race of the year for the Sunoco Sportsman class. They will also be part of the Dragway with a VIP Night for them and their clients on Friday, July 8, and have a visual presence all season with an outer-oval billboard and container on display.

A-Verdi has been involved in motorsports at several speedways such as Watkins Glen International, but this is their first time supporting the Western New York facility.

“This is just another testament to more businesses becoming involved in our track this season,” said track president Tim Packman. “They are building a familiarity and branding among the motorsports fans, teams and business which, in turn, has led to more exposure and opportunity for them. We both have a quality product to promote and we welcome A-Verdi, their customers and families to our track.”

McGard LLC of Orchard Park, an American manufacturer of high-quality wheel locks, chrome plated lug nuts and security products, will return in an expanded role this season as the title sponsor of the Modified Eliminator Class during the Franco’s Pizza Friday Night Drags.

“McGard has been a longtime supporter of local motorsports,” said John Mondo, VP of Sales and Marketing at McGard LLC. “Lancaster National Speedway & Dragway is an institution in our area and being able to work with them the way we do not only helps market our products and helps with our corporate citizenship, the program we have with the track allows us to reward our employees to enjoy some of the best racing around.”

“McGard has a large footprint in WNY in regards to their massive facility in Orchard Park and their involvement in motorsports,” said Packman. “Credit goes to them for seeing the progress we are experiencing and in rewarding their customers and employees with a fun night at the track. Also have to give credit to Kozak Motorsports Marketing for their work in getting McGard to return in the enhanced role for this season.”

12 Gates Brewing Company, located at 80 Earhart Dr. in Williamsville, joins Lancaster as the Official Craft Beer for the 2016 racing season. Throughout the season, 12 Gates brews will be available on tap at the speedway, including their West Coast IPA, a true-to-style smooth IPA, and a specially brewed Pilsner style beer for the lighter-palleted beer drinker. This is the first, and only, motorsports involvement by the new brewery and the first craft beer initiative for the track, as well.

“We at 12 Gates could not be more excited for this partnership,” said Shawn Barmore, ownership partner of 12 Gates Brewing. “We are honored to be the featured craft brewery for such a passionate beer-drinking demographic. We look forward to providing local race fans with the opportunity to try our beers we are so proud of, especially with the track being right in our back yard.  We look forward to a long and successful partnership.”

“This was a personal goal of mine to get a WNY-brewed craft beer involved with the track,” said Packman. “The trends of tastebuds and demands of our race fans has changed. Bringing 12 Gates Brewing to the Lancaster is our way of recognizing what’s taking place in WNY, and reaching out to craft beer fans to become part of our track.”

“We will also have our usual brands available that fans have enjoyed for years, but we will now also offer a craft beer brewed right down Wehrle Dr. This will also be a way to introduce our sport to fans of craft beers and vice versa. We look forward to seeing everyone at the 12 Gates Brewing Beer Stand in the track’s midway.”

The 2016 season opens on Saturday, April 16 for the dragstrip and Sunday, April 17 for the oval. Keep up with the action at www.lancasternationalspeedway.com.

Quotes and information in this piece provided by Lancaster National Speedway and Dragway.

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